There are three solid ways to capture your visitors email:
- 0ptIn0ver (using the software at http://popupmaster.com) when they first arrive, and they simply have to click Okay to subscribe. This makes it as easy as possible for them to subscribe (they don't even have to type), and this method captures the name and email address of a large proportion of visitors. Assure them that their information is safe with you.and make sure that it is. Some visitors will be annoyed by the pop-up or pop-under methods.so be frugal if you choose to use this method.
- Prominent subscription form on every single page.
- Display an exit popup (only if they have not subscribed) - but without disrupting the order process. Be sure to prevent the popup from appearing if the visitor clicks on your order link or has already signed up. Of course, it is also very important to make your visitor an attractive offer, in exchange for their email address. The offer needs to be relevant to your web site, and valuable to your visitor. For example, I often offer some trial software, a valuable ecourse, or a useful monthly newletter, in order to capture their details. You should also continually test and tweak your 'offer' to maximize your response. Once you've got their email address, you need to use it. If you can, don't stop at the now fairly standard seven email follow-ups - plug in message after message, up to 30 messages or more. Send them more regularly to start with, and gradually space them out until they are sent say once a month. Using an autoresponder, you can set all of this to work on auto-pilot.
>Use An Effective Headline
The headline on your web site is one of the most important elements in making a sale, and the only real way to test its effectiveness is to test out different headlines and continually improve your conversion rate.
A good headline can increase sales 2100%! Increase $100/month to $2,100/month or better yet $1,000/month to $21,000/month!
Without a doubt, you NEED to test the effectiveness of different headlines.
The purpose of your headline is to capture your visitor's attention, and to compel them to read more, rather than clicking away.
>Call Your Visitor To Action
Many web sites are well-constructed and have otherwise good sales copy ... but fail to capitalize on any of that by calling their visitors to action.
Visitors are reluctant to part with their cash, they will procrastinate, they won't purchase from you ... unless you tell them to do so, and tell them to do it now.
You need to have a specific call to action on your web site so your visitors know exactly what they have to do and how - and do everything you can to encourage them to do it straight away, rather than to put it off.
Often this can be achieved with the use of special offers or bonuses - offer them a discount if they order straight away, or throw in some valuable bonuses that are only available for a set number of hours or days.
So check your web site - are you really telling them to order now, and telling them how to do it? Or is it all very implicit? If your web site currently takes the latter route, you really are throwing away a lot of sales.
>Your Web Site MUST Look Professional
We often see web sites where the product looks okay, the sales copy looks okay ... but it just looks so unprofessional that it is doubtful anyone would part with their cash. Is that your site?
To your visitor, unprofessional means uncredible, and without credibility, you have no trust, which is essential before someone parts with their hard-earned cash and gives it to you.
Some simple changes to your site's appearance can really swing things around - a change in layout, a change in font, a change in graphics. Make your web site focussed on the end result - if you want the sale, focus on that, don't throw in graphics for this and that affiliate program along with a picture of you and your cat. What do you want your web site to achieve?
It often helps to get an honest appraisal from others, whether via a forum, or someone else you know online with some experience in these matters. It's usually best not to ask your nearest and dearest unless you know you're going to get an honest answer - they may just say what they think you want to hear.
Take a close look at web sites that you know do well - how do their sites compare to yours? If you don't feel you can make the necessary improvements yourself, hire someone who can - try durrantdesigns.com for starters.
>Allow Visitors to Contact You
The Internet can provide a cloak of anonymity, but if you are hiding behind one on your web site, you are going to lose a lot of sales. Visitors are looking for reasons not to purchase from you - and a lack of contact details on your web site is a big reason to leave your site and go somewhere else.
In my experience, it is absolutely essential to provide an easy way for visitors and customers to contact you. At a minimum, that means your company name (if you have one), the city you are located in, a telephone number (that someone will answer), and your email address or some other contact method they can use to send you a message, such as a contact form.
These simple changes really can make a huge amount of difference on your web site, often the difference between a downright disaster, and a resounding success.
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Why you need a Domain Name...
The Domain Name System or DNS allows for computers to translate a series of numerical numbers in human friendly names. Names are easy to remember and therefore help to locate your website.
A domain name is part of the address of a website and is known by the technical term URL or Uniform Resource Locator.
On the World Wide Web your domain name is your own unique identity. No two parties can ever hold the same domain name simultaneously; therefore your Internet identity is totally unique. If you have a business site on the Internet your domain name is your own online brand and in a sense you can use your domain name as your online business card. With your own domain name your web site, and e-mail addresses for example will have that professional look, being unique to your business. Many people often miss the importance of having and then keeping their domain name until they lose it. Once this happens they soon realize that they have lost their whole online identity.
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